#7 Trunk Shows

By Chloë Eve - October 28, 2011

All year long designers have trunk shows to sell and show off their new merchandise for customers, buyers, magazine editors, and more. Designers will be able to get feedback directly from their consumers. Many trunk shows are held in a fun and entertaining environment with music, cool lighting, drinks, appetizers, and more.  This Alexander McQueen video really shows what it is like to attend a fashion trunk show. Merchandise is displayed on shelves, racks, and even a small fashion runway is set up to model the new line for a small gathering of people. The show featured accessories from shoes to handbags, and many original unique dress designs.

Recently, designers have also been doing virtual trunk shows where you do not need a special invite to attend. Designers such as Donna Karan and Salvatore Ferragamo have started online trunk shows to show off their new collections. Virtual trunk shows provide special videos of each garment and a option to pre-order the merchandise before it's available to the public. Check out Salvatore Ferragamo trunk show or read more about Donna Karan’s trunk show for Neiman Marcus. 

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  1. The mini runway was indeed a great tool to help showcase the pieces. These were a bit more tame than one would see at an actual fashion show. Is it because the creative work was not performed by McQueen? Or is it that these dresses are more realistic for the public?

  2. I love McQueen's designs. Stella & Dot also does online trunk shoes. Especially because of today, where technology is taking over major businesses. It's also good for those who can't attend a show, and can attend it conveniently on a computer. Women are able to host their own trunk show, showcasing the seasonal collections. Check it out here

  3. Thumbs up to this show!! What a start to the video- really catchy upbeat music. It has everything that takes to be called a trunk show with luxury! There was some great food being served. We could see everything fashionable. There were high profile fashionistas and above all- a magical collection. Even the accessories display was exuberant. I simply loved it!!!